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October 15, 2026
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From Digital Assets to Personalized Campaigns: How M@RS and eyepin Work Together
Manage digital content centrally, automate marketing campaigns, and engage different target audiences with personalized communication – the integration of M@RS and eyepin makes it all possible. And without constantly switching between systems.
Images, videos, product information, and marketing materials form the foundation of successful communication. By integrating M@RS from mediamid with eyepin, companies can use these assets directly in personalized marketing campaigns, newsletters, landing pages, and press portals – without duplicate data maintenance and while maintaining a consistent brand identity across all channels.
With M@RS, mediamid’s Digital Asset Management (DAM) system, companies can manage their digital media in one central asset pool. Content is systematically organized, tagged, and versioned.
Usage rights can also be managed transparently. This makes it easier to find the right materials and ensures that up-to-date, approved content is always available for different target audiences and communication activities.
The direct integration between M@RS and eyepin connects centralized media management with automated marketing communication. Content is maintained in M@RS and synchronized with eyepin in real time. Based on the available information, campaigns can then be created automatically and delivered according to individual user profiles.
This reduces manual effort and simplifies everyday workflows. mediamid customers can continue working in their familiar M@RS environment, while eyepin handles the processing and delivery of marketing communications automatically in the background.
As a result, both systems work seamlessly together without requiring marketing teams to constantly switch between different applications.
Not every piece of information is equally relevant to every target audience. For example, one customer may be interested in a particular product category, while another needs information about a different product range or application.
By connecting M@RS and eyepin, companies can deliver content tailored to different user profiles. Instead of sending the same information to every recipient, campaigns can be adapted to individual interests and requirements.
This creates more relevant communication without having to build every campaign entirely by hand.
Three practical examples demonstrate how the integration of Digital Asset Management and marketing automation works in everyday business.
A company manages its product images, information, and marketing materials centrally in the M@RS MediaPortal. Through the direct integration, relevant content is synchronized with eyepin and used for automated marketing communication.
Depending on individual user profiles, different target audiences can receive information tailored to their interests. This enables personalized campaigns without having to maintain content in multiple places or assemble everything manually.
The partnership also opens up new opportunities for event communication.
After an event, attendees receive an automated follow-up email through eyepin with a link to upload a selfie. M@RS uses AI-powered facial recognition to identify matching event photos based on the uploaded image and creates a personalized photo album. eyepin then automatically delivers the album via email.
This gives attendees easy access to their personal event photos, while organizers benefit from automated and personalized post-event communication.
The integration of M@RS and eyepin also offers advantages for press and corporate communications.
Press releases, images, and documents are managed centrally in M@RS and made available for communication through eyepin. Personalized newsletters keep different target audiences informed about the latest company news and link directly to the full articles in the M@RS Newsroom. There, additional information, press images, and documents are available in one central location.
The result is a seamless communication journey from personalized newsletters to the press portal – with up-to-date content, easy access to information, and no duplicate data maintenance.
Combining Digital Asset Management with marketing automation simplifies existing processes and creates new opportunities for efficient customer communication.
Flexible Media Management: Digital content can be managed centrally in M@RS. Through the integration, companies can connect their existing media management directly with marketing communication via eyepin.
Automated Workflows: Content is synchronized and can be used to automatically create and deliver personalized campaigns.
Personalized Communication: Marketing activities can be tailored to individual user profiles and delivered to the right target audiences.
Easy to Use: Companies already using M@RS can continue working in their familiar environment. Marketing processes are handled automatically by eyepin in the background.
Consistent Brand Communication: Up-to-date, coordinated content helps maintain a consistent brand identity across different communication channels.
This allows companies to benefit from flexible media management, fewer manual tasks, and more targeted marketing communication.
The joint solution builds on a long-standing collaboration: mediamid and eyepin have been partners for more than 20 years. While mediamid specializes in the professional organization and management of digital content, eyepin complements these capabilities with automated and personalized marketing communication.
The result is a seamless workflow – from centralized digital asset management to targeted communication with different audiences.
Successful marketing communication requires more than great content – it also depends on efficient processes.
eyepin offers a wide range of capabilities for managing digital content and using it in personalized marketing activities. The integration with M@RS extends these capabilities by providing a direct connection to a professional Digital Asset Management system.
This enables companies to combine their existing media management with automated marketing communication – reducing manual effort and delivering more targeted customer engagement.
