From June 28, 2025, the EU Accessibility Act comes into force – also for digital communication.
This includes newsletters. So, if you want to make your content accessible to as many people as possible – regardless of ability – now is the time to focus on low-barrier design and clear structures. With eyepin, you’re perfectly equipped for this.

Why minimalist design has greater impact

Minimalist design doesn’t mean less information – it means better orientation. It delivers:

• Faster load times, especially on mobile data connections
• Clear visual guidance for readers
• Fewer distractions, more focus on the call to action
• Better compatibility with screen readers and assistive technologies

What you should keep in mind

When designing your newsletter with eyepin, it pays to follow a few simple principles:

• Single-column layouts: Easier to read on small screens and suitable for all devices
• Generous white space: Creates visual clarity and directs the reader’s eye
• High-contrast colors and clear fonts: Ensure readability, even for those with visual impairments
• Clearly visible CTAs: Clear calls to action – ideally emphasized both textually and visually
• Alt text for images: So all content can be understood, even if images are turned off or a screen reader is used

Structure over gimmicks – why eyepin consciously focuses on recognizability

eyepin deliberately avoids freely designed drag-and-drop layouts – not due to limitation, but by conviction. Instead, we offer fixed-structure templates that ensure brand recognition and enable consistent communication.

This way, your recipients immediately know: this email is from you.
Brand consistency, professionalism, and accessibility can go hand in hand – without design chaos or rendering issues on mobile devices.

Emails that are clear, accessible, and mobile-friendly are no longer optional – they’re becoming mandatory. With eyepin, you’re not just designing your newsletters according to trends, but also in the spirit of inclusive and brand-consistent communication.

There’s never a wrong time to simplify your design – and reach more people by doing so.