Organizations that invest in secure and authentic communication now are rewarded with better deliverability, a stronger brand reputation, and lasting customer trust.

1. Email Authentication: SPF, DKIM & DMARC

One of the most common reasons emails end up in the spam folder? Improper authentication. That’s why setting up SPF, DKIM, and DMARC is no longer a technical footnote—it’s a key success factor for your email campaigns.

1. 1. • SPF (Sender Policy Framework)
        Verifies whether an email was sent from an authorized server for your domain.

      • DKIM (DomainKeys Identified Mail)
        Adds a digital signature to your messages, ensuring the content hasn’t been altered.

      • DMARC (Domain-based Message Authentication, Reporting and Conformance)
        Builds on SPF and DKIM, defines how unauthenticated emails are handled, and provides visibility through reporting.

 

Your benefits:

• Protection against spoofing and phishing

• Better inbox placement and higher deliverability

• Stronger trust from recipients and ISPs

eyepin supports you in implementing these standards—clearly, efficiently, and tailored to your technical setup.

BIMI: Brand Visibility that Builds Confidence

BIMI (Brand Indicators for Message Identification) is a new standard that allows your verified logo to appear directly in your recipients’ inboxes—once SPF, DKIM, and DMARC are properly configured.

• Your recipients instantly recognize that the email truly comes from your brand.

• This boosts brand visibility, strengthens trust, and reduces phishing risks.

2. Why BIMI matters:

• Eye-catching brand presence in the inbox

• Increased open rates through immediate recognition

• Positive impact on domain reputation

With eyepin as your partner, you can implement BIMI professionally—including strategic consulting for how to position your brand visually in the email channel.

3. Privacy-First Tracking & Post-Cookie Strategies

With third-party cookies set to disappear by 2025, digital marketers need new, privacy-conscious tracking solutions—especially in email and event campaigns. Users expect transparency, and compliance with data protection regulations like the GDPR is a must.

eyepin offers privacy-friendly tracking methods that work without personal identification. Using technologies like server-side tracking, context-based analysis, and first-party data strategies, you can still gather actionable insights—without compromising trust.

Your benefits:

• Future-proof analytics and tracking

• Full GDPR compliance

• Increased trust through transparent data use

Security Is No Longer a Bonus – It’s the Standard

Whether you’re planning high-impact email campaigns or managing key customer events, trust and transparency are the new currency. From robust authentication and brand visibility to forward-thinking tracking—eyepin is here to help you build secure, authentic, and high-performing marketing communications. Let’s talk about how we can support your team.